Post by account_disabled on Mar 9, 2024 21:30:45 GMT -8
With Ads, however, we could decide to use remarketing above all , because we need precision to focus on those people who are closest to purchasing and who we will identify based on the actions they perform on the site. Search Marketing Strategies for Complex Scenarios SERP analyzes are more typical of the SEO orbit - or simply they are talked about more in that area - because they are an excellent starting point for taking measurements of a market, at least as it appears to us through the lenses of Google.
In my opinion, these analyzes are also useful for those who deal mainly or even exclusively with Google Ads. We can in fact: Better understand the complexity (or even the possible simplicity) of searches related to a sector, and in pa Bosnia and Herzegovina WhatsApp Number rticular what content and information people want to find. Better understand people's expectations in relation to the searches they carry out: faced with a topic in which there are many informative searches, what use will I make of the Ads? Am I interested in promoting this content with Ads? With what objective? Find operational ideas ( if the presence of maps is important, why not exploit them with drive-to-store campaigns with Google Ads? ).
Also mapping the keywords - in addition to specifying and making the search intent clearer , as we have seen previously - also helps us to start dividing up the various searches (those related to materials divided from those and so on) to do more detailed analysis on various aspects (estimated costs and traffic per click, for example). Again based on the keyword mapping we can also carry out analyzes on the SEO performance of the resources , to see how the various URLs work and decide which ones to use with DSAs, for example.
In my opinion, these analyzes are also useful for those who deal mainly or even exclusively with Google Ads. We can in fact: Better understand the complexity (or even the possible simplicity) of searches related to a sector, and in pa Bosnia and Herzegovina WhatsApp Number rticular what content and information people want to find. Better understand people's expectations in relation to the searches they carry out: faced with a topic in which there are many informative searches, what use will I make of the Ads? Am I interested in promoting this content with Ads? With what objective? Find operational ideas ( if the presence of maps is important, why not exploit them with drive-to-store campaigns with Google Ads? ).
Also mapping the keywords - in addition to specifying and making the search intent clearer , as we have seen previously - also helps us to start dividing up the various searches (those related to materials divided from those and so on) to do more detailed analysis on various aspects (estimated costs and traffic per click, for example). Again based on the keyword mapping we can also carry out analyzes on the SEO performance of the resources , to see how the various URLs work and decide which ones to use with DSAs, for example.